Yes, people need to see your content. But are views your most important metric? What really matters is: Does your audience Trust your content?
The single clearest metric for knowing if someone trusts your content is SHARES.
People share content that makes them look smart, funny or if it aligns with their worldview. A share is a direct, public endorsement of what you created. It’s proof that your content is connecting and not just being viewed.
Action Step: Look at your posts. Which three got the most shares? What did those posts offer your audience in return for sharing it? That’s how to get ruthlessly selective with what you create and post. Double down on that for the next two weeks and see what happens.
Brent Garell 
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