The Secret Ingredient For More Engagement With Your Content

It could be the person standing off-camera.

I’ve noticed that some of the most engaging content features a “supporting cast” the audience never actually sees.

David Chilton’s “Mo” or Tom J. Stewart’s “Cyrus” comes to mind. Even without an on-screen appearance, they turn viewers into participants who feel like they’re part of the inner circle.

I’m thinking of bringing “Futch” into my own Should I Cook It? videos. She won’t have to step in front of the lens, but her influence might just make the stories feel more human and a lot stickier.

Who is the “invisible” character in your story? Who could you mention to bring a little more of a side story to your content?

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